One social media platform tends to reign supreme for every business – LinkedIn. It’s no longer just a place for hopeful job seekers to find their next dream gig; it’s also where professionals go to congregate with their peers. In terms of its user base, LinkedIn has recently risen to an incredible 675 million monthly users this past year.

And while there are a plethora of functions, including InMail and other ways to connect with industry leaders, what features are there for your business?

When used correctly, LinkedIn can become a literal goldmine for your business. Plus, organic content thrives much more than advertising on LinkedIn, with there also being many functions you can utilize to turbo-charge your engagement.


Standing out from a sea of competitors is tough! But, with these 6 key LinkedIn features designed specifically for businesses, you can do just that.

1. Polls

When Instagram Polls first debuted, everyone was super eager to try them out. And now, they’re also available on LinkedIn!

As the newest feature on our list, polls are one of the easiest ways to engage followers. Both users and businesses can host polls for up to 2 weeks, so it’s a fantastic way to plan long-term organic content production by using the results to fuel ideas.

2. Turn Connections into Customers

Turn business connections into customers on LinkedIn

Want to take the next step and convert your followers into leads? It’s a simple matter to export your connections’ email addresses and send them marketing related emails. The next thing you know, your connections are now your hottest customers.

Keep in mind though that you only have access to connections’ contact info when they explicitly allow it.

Quick tip: Don’t just hurl random emails to your entire list! Segment, then focus your message to specific individuals who may benefit the most from your offerings.

3. Closed Captions

Did you know that there are many individuals who prefer to watch videos on silent? No matter the reason, it’s an easy preference to cater to by using closed captions (CC).

This allows viewers to view the text version of your video’s spoken audio. And if you’re worried about spending too much time writing the captions yourself, you can actually make use of an automated captions generator instead. Afterwards, you will see a definite increase in viewer engagement and more clicks on your content.

4. Events

Big in-person events may still be suspended, but virtual events have been surging in popularity. LinkedIn has also been quite speedy in responding to changing health requirements.

Similar to Polls, Events were released relatively recently, and businesses can now make specific event pages for their online events. This feature also has great synergy with LinkedIn Live!

5. LinkedIn Live

Live-streaming has been gaining popularity for years now, and LinkedIn has finally jumped on the bandwagon too, with LinkedIn Live.

Now, you can livestream whatever you want with the click of a button, like podcasts, webinars, and more. Before you can officially start using this feature though, you’ll need to register as a LinkedIn Live Broadcaster first.

6. Follower Analytics

For most businesses, this may actually be the most exciting feature! With analytics, you can actually see who exactly is following your business profile, where they come from, and when they started following you.

Using this tool, you’ll have a much easier job of reaching out to your target audience, as you’ll be able to create content that speaks to your specific demographic.


Why your business should be on LinkedIn

After hearing about all these incredibly useful features, it’s easy to see why LinkedIn can be a beneficial addition to your brand’s marketing efforts. However, there are still quite a few companies sitting on the fence. If that’s you, here are 5 more benefits worth exploring about LinkedIn:

1. Users on LinkedIn Mean Business

Every single person on LinkedIn is there because they want to:

  • Get a job
  • Learn relevant information
  • Connect with industry leaders
  • Expand their social media reach
  • Market their brand

People aren’t here just to have fun! They’re here to make some sort of profit.

2. The Majority of Businesses are Already There

Businesses of all shapes and sizes are on LinkedIn, with the number of business pages already exceeding 30 million!

That being the case, it’s highly likely your rivals are on LinkedIn too. This means you have an excellent opportunity to observe their own marketing strategies and glean some ideas.

3. Organic Content is King

Why pay for social media advertisements when you can reach more than 590 million users without having to pay a single cent?

While most other channels practically force you to pay for ads, organic marketing is prioritised on LinkedIn. By tagging related people, writing compelling stories, and having an engagement strategy ready to go, you can easily boost your brand awareness.

4. Higher Quality Content and Traffic

Have you ever noticed how LinkedIn seems much tidier compared to other social media platforms?

It’s because LinkedIn actually employs an anti-spam bot that eradicates fake accounts and suspicious activity.

5. Engaging with Other Users

The best part of social media is how easy it is to engage with people the world over. You can build a loyal and interactive audience, all while promoting exactly what makes your brand different from your competitors.

This, along with all of the other aforementioned features of LinkedIn, truly makes it a platform worth investing in.


LinkedIn isn’t just the place for people looking for their next source of gainful employment. Much more so, it is becoming a place for learning, building connections, and promoting genuine business content.

However, LinkedIn still lacks many of the features other popular media sites have had for a while, like Ask Me Anything or location tagging.

Are there any features you want to see LinkedIn provide? Leave a comment below and let’s discuss, or feel free to get in touch with us!